01
Technical first
Lead with the system, symptom, process or practical outcome.
Brand system / Version 1.0
Industrial medical expertise, made clear.
The visual and verbal building blocks for a consistent Innovative Radiology website.
Innovative
Radiology
01
Foundation
Brand principles
02
Human expertise
Show engineers, equipment, test benches and real work.
03
Restrained confidence
Use clear hierarchy, whitespace and proof without marketing filler.
04
Useful detail
Include models, compatibility, condition, testing and next steps.
02
Identity
Logo system
Primary on light
Innovative
Radiology
Now That's Innovative
Reversed on navy
Innovative
Radiology
Now That's Innovative
Clear space
Keep at least half the circle diameter free around the logo.
Minimum size
Use the circle at 40 pixels or larger in digital layouts.
Never alter
Do not recolor, stretch, rotate or place the logo on a busy image.
03
Palette
Color with a clear job
Navy
#012369
Authority, headlines, technical sections
Bright blue
#03A6D7
Navigation, links, supporting emphasis
Light blue
#61CCE7
Secondary highlights on dark surfaces
Green
#4CA702
Primary actions, active states, proof points
Surface
#F4F7FA
Quiet section contrast and table backgrounds
Ink
#0F1F3D
Body copy and footer surfaces
04
Typography
Strong headlines, readable detail
Archivo / Display
Keep the room running.
Headlines, navigation, labels, facts and calls to action
Hind / Body
Parts, service and systems from people who understand what happens inside the machine.
Body copy, explanations, forms, tables and supporting information
05
Interface
Actions and controls
Primary action
Green identifies the clearest next step on each screen.
Secondary action
Navy outlines support comparison without competing for attention.
Corners
Use fully rounded CTA buttons. Keep content panels at 6 to 10 pixel radii.
USP image marks
System downtime
Compatibility
Support lifecycle
06
Photography
Show the work, not a healthcare cliché
Use
Real facilities, engineers, open systems, test benches, parts and equipment in motion.
Avoid
Generic doctors, staged patient scenes, abstract technology and glossy stock imagery.
07
Composition
Reusable page patterns
Problem / Insight
Editorial section
One strong statement, a short explanation and open space. No container unless it adds meaning.
System / Detail
Technical panel
Structured facts, model names and compatibility details arranged for quick scanning.
Contact / Next step
Action band
A direct question or instruction paired with one green action and one quieter alternative.
08
Voice
Direct, technical and human
“Tell us the system and the symptom. We'll come back with a straight answer.”
Short sentences. Specific equipment language. Clear next steps. No inflated claims.
- Name the equipment
- Explain the practical issue
- State what happens next
- Let expertise carry the message